Job Description

Senior Writer

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We're looking for a highly creative Senior Writer to join Heart Haus, the internal agency within CVS Health. The ideal candidate will be an experienced and passionate healthcare content and marketing creative writer to lend their expertise to our Aetna Marketing business unit. The right candidate will embrace our brand voice and elevate the impact of B2B content, including sales materials, digital content, email journeys and campaigns, plus video. In this role you will work on highly visible and strategic marketing projects and act as a lead copywriter within the group.

Your success will hinge on your ability to collaborate and communicate within Heart Haus with your creative leads and other writers and designers, as well as marketing strategists, account lead, delivery managers, and business partners. You should also have a strong attention to detail, excellent communication and organizational skills and the ability to stay on top of multiple projects simultaneously.

The ideal candidate will have a portfolio filled with relevant writing and creative examples. Portfolio link and/or creative examples must be submitted with resume for consideration.

Responsibilities Include But Are Not Limited To:

• Act as a lead copywriter, and effectively help manage relationships with marketing partners and stakeholders to ensure a clear understanding of project objectives.
• Write creative and effective copy according to project specifications and creative brief from start-to-finish, in plain language standards, and follow brand and voice guidelines.
• Gain a deep understanding of our marketing portfolio, including in-depth knowledge of products and services, competitive landscape, industry, audience and overall business environment and objectives.
• Successfully deliver on a range of channel deliverables, including but not limited to print, digital, email, and video assets.
• Engage in cross-functional collaboration with teams across Heart Haus and the Aetna Marketing organization.
• Ensure successful execution of all writing projects, ensuring they are delivered on time and meet the required quality standards.
• Ensure compliance with all branding, operational, legal, and regulatory mandates.
• Translate complex topics to create clear, concise, and impactful content that resonates with intended audiences.
• Exhibit outstanding writing judgment to achieve the highest possible standards for all materials, regardless of medium.
• Possess a deep understanding of the health insurance industry, health benefits products, audiences, and business objectives, and execute on writing that aligns with Aetna's vision.

Required Qualifications:

• Portfolio links and/or writing samples must be included with resume for consideration.
• 5-7+ years of creative writing in a health care focused environment, preferably health benefits marketing. Healthcare experience is required.
• B2B writing experience is mandatory.
• Top-notch creative writing skills, including proper punctuation, spelling and grammar.
• Must be a strong strategic thinker with the ability to understand a marketing brief and translate that input into ideas.

• Proficiency with AP or Chicago Manual of Style.
• Experience writing applications in traditional and emerging channels.
• Experience adapting style of copy to various audiences, purposes, or media.
• Knowledge of compliance and legal requirements (disclaimers) surrounding copy.
• Willingness to embrace and incorporate AI tools into your workflow.
• Team player with enthusiasm and positive attitude.
• Strong collaboration skills.
• Strong presentation skills with the ability to sell in creative ideas.
• Strong communication skills, both written and verbal.
• Must have the ability to juggle multiple projects simultaneously.
• Proficient with Microsoft Office 365 Suite.

Preferred Qualifications:

• Knowledge of working for a large, complex client organization and/or creative marketing agencies or organizations.
• Experience with MRM tools (i.e. Workfront).

Education:

High School Diploma or GED required.

Bachelor's Degree preferred in Journalism, English, Creative Writing, Communications, or equivalent combination of education and experience.

Anticipated Weekly Hours 40

Time Type Full time

Pay Range

The typical pay range for this role is: $66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options , a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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