Job Description

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Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Sr Director BI & Customer Analytics is responsible for advancing the organization's data and analytics ecosystem to drive revenue growth, enhance fan engagement, and optimize the customer lifecycle. This individual will serve as the primary architect and owner of business intelligence, CRM, and CDP platforms translating data into actionable insights that support performance marketing, audience growth, and sales enablement. The strategic leader will have a particular focus on collaboration with the marketing and sales teams to embed real-time data and insights within the fan journey, personalize communication touchpoints, and develop high-conversion lead cycles.

Essential Functions

• Develop and manage an enterprise-wide analytics infrastructure to deliver timely, actionable insights across all business units. Create dynamic dashboards for key stakeholders across marketing, ticketing, partnerships, and senior leadership, build predictive models to forecast revenue and customer behavior, and collaborate with engineering on data warehouse improvements. Provide BI support to the AHL affiliate and share best practices across the AEG Sports family.
• Lead the strategy and execution of the organizations CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) systems to ensure a unified fan identity and actionable segmentation across channels. Maintain and enhance integrations with email, app, SMS, digital advertising, lead sources, and sales tools, while ensuring data quality, enrichment, tagging, and compliance across all collection points.
• Partner with the marketing team to develop data-driven campaign strategies that drive engagement across email, mobile app, and SMS channels. Define key audience segments for personalized messaging and lifecycle communications, track and report engagement and conversion metrics, model customer lifetime value, and lead A/B testing to optimize reach, open rates, click-through rates, and conversions.
• Partner with ticketing and premium sales teams to define, score, and route qualified leads from digital channels and marketing campaigns. Build automated lead nurturing workflows using behavioral data and predictive modeling, develop dashboards to monitor lead health and funnel performance, and create closed-loop feedback between marketing and sales to continuously refine targeting and campaign execution.
• Drive measurement and utilization of enterprise KPIs while supporting annual and quarterly strategic planning. Lead strategies to grow first- and zero-party data through acquisition campaigns, fan engagement, and promotional activations. Implement and maintain data governance protocols to ensure security, compliance (e.g., GDPR, CCPA), and cross-platform integrity. Stay current on industry best practices and emerging technologies to keep the team innovative and future-ready.
• Manage and develop a high-performing team of data analysts, CRM managers, and technical specialists while fostering cross-department collaboration to build a data-first culture and improve organizational data fluency. Present data strategies, roadmaps, and findings to executive stakeholders and cross-functional teams to drive alignment and informed decision-making.

Education Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing Analytics, Business Intelligence, Information Systems, or related field

Experience Qualifications

• 8-10 years experience in analytics, CRM strategy, or customer journey roles; background in sports, entertainment, or digital media preferred

Skills and Abilities

• Expertise in MS SQL, and familiarity with other scripting language and data platforms.
• Proficiency in BI tools (e.g., Tableau, Power BI), campaign analytics, and predictive data modeling.
• Strong understanding of email, app, and SMS engagement tactics and attribution modeling.
• Expertise with platforms such as Salesforce, Microsoft Dynamics, Tealium, Segment, Adobe Experience Platform, or equivalent.
• Proven ability to communicate processes and results of data analysis clearly
• Ability to solve complex and analytical problems
• Strong communication and presentation skills
• Team player who enjoys a fast paced and innovative work environment
• Flexibility to work weekends, nights and holidays as required by scheduled events

Payscale: $155,200 - $180,000

**Bonus:** This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employees job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

#LI-LAKings #LI-Onsite

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